Roofing Ads 101: How to Get More Leads

When your phone isn't ringing and your inbox feels a little too quiet, it might be time to rethink your advertising game. Roofing isn’t a one-size-fits-all business, and neither should your ads be. Whether you're targeting homeowners after a nasty hailstorm or folks planning renovations, the right roofing ads can mean the difference between a dry spell and a booked-out schedule.

Here’s the deal: People want to feel safe under their roof, and they want to trust the company fixing or replacing it. Your ad’s job is to create that trust in a matter of seconds.

We’ll break down how to create roofing ads that actually pull in leads. We’ll walk you through search ads, Instagram, YouTube, Google Business tweaks, direct mail (yes, still works), and more. Let’s make sure your next customer knows exactly who to call.

• Start with Search: Be There When They Need You
  
• Don’t Sleep on Google Maps Ads
  
• Instagram: Show Off the Goods
  
• Social Media Campaigns That Actually Work
  
• Let Your Customers Do the Talking
  
• Offer Something Risk-Free
  
• Email, Mailbox, or Radio? Yep, Still Works
  
• Direct Mail with a Twist
  
• Radio Ads
  
• Video Marketing: Show, Don’t Just Tell
  
• Local SEO: Be Found Organically
  
• Print Ads & Sponsorships: Familiar Faces, Trusted Brands
  
• Call the Pros When You’re Ready to Scale
  
• Why choose us?

Start with Search: Be There When They Need You

Imagine this: Someone just noticed a leak dripping onto their couch. What’s their first move? Google.
Google Search Ads let you be the answer at that exact moment. By targeting keywords like "roof repair near me" or "emergency roof replacement," your ad appears at the top of the search results, before they even scroll. Here’s how to make that ad work for you:

• Speak to their pain: "Storm damage? Get a free roof inspection today."
  
• Keep it local: Mention your city or neighborhood.
  
• Answer their next question: Offer financing? Say it. Work with insurance? Include it.

The good part? You only pay when someone clicks. If your budget’s tight, Google Ads is still one of the most cost-effective ways to grab hot leads..

Don’t Sleep on Google Maps Ads

Roofing is local. People want someone nearby, not across the state. That’s why Google Maps is your secret weapon.


Maps ads pop up when someone searches for roofers in your area, often before they check out search results. You can show your location, reviews, hours, and even photos of your past jobs, all from the map view.

Want more calls? More quote requests? Get your business verified, post updated info, and run a targeted ad that gets you noticed..

Instagram: Show Off the Goods

Let’s face it: roofing is a visual job. Whether it's a sleek new metal roof or a dramatic before-and-after shot, pictures sell.

Instagram is the perfect place to flex your craftsmanship. But keep it natural. People scroll fast, and hard-selling doesn’t fly here.



Pro Tips:

• Post clean, eye-catching photos of finished projects.
  
• Use short videos showing time-lapse transformations.
  
• Add a CTA in the caption: “Tap the link to book a free inspection.”
  
• Keep text minimal. Let the visuals do the talking.

Instagram ads run through Facebook Ads Manager, so you’ve got powerful targeting options too: location, age, interests, you name it.:

Social Media Campaigns That Actually Work

You’re not just selling roofs. You’re selling peace of mind.

That’s why your social posts should feel like advice from a neighbor, not a billboard. Give roofing tips. Share storm prep checklists. Show off your crew working hard.

Whether it's Facebook, TikTok, or Instagram, build trust with:

• Local stories
  
• Client shoutouts
  
• Project walkthroughs

Even a few hundred dollars a month can get you serious traction when paired with the right content and targeting.

Let Your Customers Do the Talking

People trust people more than they trust brands. That’s why testimonials, especially video ones, are gold.

Ask happy clients to record a quick message about their experience. Post it on your website, social pages, or even include it in email campaigns.

You can even take it up a notch with:

• Short reels with client quotes
  
• Review screenshots in carousel posts
  
• QR codes on invoices that go directly to your review pages
  
• Reviews don’t just build trust, they boost your visibility, too. Google loves businesses with strong review signals.

Offer Something Risk-Free

Nobody wants to commit without knowing what they’re getting. Make it easy for prospects to say yes with offers like:

• Free roof inspections
  
• “No leak guarantee”
  
• Free consultation
  
• Transparent quotes with no hidden fees
  

You’re not just removing financial risk, you’re removing the mental hurdle of picking up the phone.

Email, Mailbox, or Radio? Yep, Still Works

Direct Mail with a Twist

Tired of being buried in email spam, people actually read their physical mail now. A glossy, well-designed flyer that says "Hey neighbor, 10% off roof repairs this month" can catch serious attention.

Add a QR code that leads to your booking page and boom, easy conversion.

Radio Ads

It’s not old-school, it’s local. Radio ads get your name in people’s heads. Keep it short, memorable, and tie it into current weather: "Hear that thunder? Don’t wait for leaks, call [Your Roofing Company Name] now!"

Video Marketing: Show, Don’t Just Tell

People want to see your work in action. Time-lapse installs, behind-the-scenes shots, or quick "how to spot roof damage" clips go a long way.
YouTube is perfect for this. Plus, you can target by zip code and show your videos before home repair content.
Ideas for videos:

• "How to know if your shingles need replacing"
  
• “Day in the life of a roofing crew”
  
• “Our process from quote to completion”
  
• Keep them short, add subtitles, and end with a strong CTA like "Get your free inspection, schedule today."

Local SEO: Be Found Organically

It’s one thing to pay for clicks. It’s another to show up without paying every time.

Local SEO helps your roofing business rank in Google Maps and organic results when people search stuff like:

• “Leaking roof [city name]”
• “Best roofing company in [neighborhood]”

Here’s how to stay on top:

• Keep your Google Business Profile fully updated
• Add location-specific keywords to your website
• Post local blogs: “5 signs your roof needs replacing in McAllen, TX”

This isn’t an overnight fix, but it’s a long-term play that brings in steady, high-intent leads.

Print Ads & Sponsorships: Familiar Faces, Trusted Brands

Community papers and local magazines still have loyal readers. If your area has one, it’s worth a shot. Keep it simple:



• “Affordable roof repairs in [your city]. Call for a free quote.”

Or show support by sponsoring a community event. Think school sports, parades, or local festivals. Your logo on a banner isn’t just an ad, it’s a trust builder.

Call the Pros When You’re Ready to Scale

Roofing ads work best when they’re not a shot in the dark. That’s where Antares Systems steps in.

We’re a McAllen-based digital marketing agency that’s helped home service businesses grow, scale, and dominate their local market since 2018. We’ve got a crew of tech-savvy pros and creative minds ready to make your business shine.

Our tool, Antares 360, takes things even further, streamlining your leads with smart scheduling, text payments, AI chatbots, and integrated comms that don’t let any lead slip through the cracks.

Why choose us?

We’ve built real growth for roofing contractors using local SEO, sharp ad strategies, and clean, mobile-optimized websites. And because we’re from the Valley, we get what matters to you, results, not fluff.


Ready to turn clicks into contracts?

Let’s talk. Whether you need better roofing ads, a website that converts, or a full-on marketing system that runs like a machine, Antares Systems has your back.