When we talk about digital marketing strategy, many concepts come to mind, such as content creation, social media management, SEO, among others. However, all of these have a base: Time. 

While your social media presence and content must be engaging, compelling, and appropriate to your buyer persona, time is a crucial factor to consider when talking about social media marketing. The seasons change, and with it, so does every aspect of social media marketing. A clear example of this is one of our Instagram posts about how you should change your hashtags every so often. 

This time, we will talk about the best times to post on social media in 2021, so keep reading this blog!

Best Times to Post: What to Consider

Knowing the best times to post on social networks is essential to improve the performance of our material. It allows our content to be more visible, have greater reach, and make it prone to interaction with the public. 

For example, when planning content, we consider holidays and relevant events to make mentions or content dedicated to those dates. Similarly, it must be deemed minute by minute the time to publish, but here comes the question: 

What are the best times to post on social networks?

That depends on the platform you want to post. While there is a general idea of appropriate times for each social platform, there is no specific time. 

For example, according to Sprout Social, COVID-19 and relevant political and social situations made Twitter a significant source for keeping up with the latest news. It means that posting earlier was an effective way to reach more audiences, given that it's a network that is often the first thing users check when they wake up.

Other aspects to consider are the type of audience and the time zone where it is published. 

For example, if my audience is, in our case, small businesses in the Texas area, I must take into account the schedules and tendencies that they may have WITHIN TEXAS. On the other hand, if I'm in Texas, but my content is for people in California, my posting times must be according to the corresponding schedules for that area to ensure that the content reaches them at the right time (for them).

Once we clarified this, a brief guideline will be given for each platform, explaining the reason. 

Twitter

As mentioned previously, Twitter has become the principal source of news and trends thanks to COVID19. It means that posting conveniently, consistently and immediately, is a clear point to consider in this social network. 

"For those who wake up early, the early marketer gets the worm."

This phrase fits Twitter since this social network is used mainly during the early hours of the day. Also, this social network tends to have activity spikes during the workweek. 

Given this, publishing content on Twitter can go in the following way:

• Early in the morning: 8 am to 12 pm
• In the afternoon: 5 pm to 8 pm

These schedules are based on working hours mainly. Twitter is a platform used in a similar way to a newspaper or a news channel. People consult it mostly to see things relevant to their context, but in a quick, up-to-date way and at their device's fingertips. They check it in the morning, before the workday, or in the evening, when the workday is ending.

Facebook

This social platform remains one of the most used, according to Oberlo.

Facebook's vast database is an excellent opportunity to discover and reach your ideal audience. Generally, that audience tends to be adults, but still, it is a great way to create a solid community and have a presence in social networks. Like any social network, there is a lot of competition within the community. It brings us back to our question: what is the best time to post on Facebook in 2021?

According to extensive research done by different sites, and our own experience and analysis, we say that the best day and time to post on Facebook are usually:

• Wednesday, from 11 am to 3 pm.
• In the afternoon, between 1 and 3 pm

Generally, all days except weekends tend to have a more or less similar range of times, being more frequent after midday. On Wednesdays, there is usually more activity and more engagement. For the commercial sector you should consider that your audience will have a better reception in their free time and at lunchtime, while for the educational area, you would have more audience in the morning when classes are starting.

Instagram

Instagram, along with TikTok, remains the fastest growing social network in the COVID19 era, and no wonder why. This social network each update adds and offers more tools and sections that provide the user constant experiences. Users can spend hours on the app due to the sheer volume and variety of content. 

Given this, the competition is big, but with it, so is the area of opportunity in terms of content. However, it maintains its guidelines in terms of publication times:

• Early morning, 7 am to 10 am.
• Midday, 11:30 am to 3 pm.
• Afternoon, 6 pm onwards

The ideal is that your posts on this social network should be according to the schedule of your area. In this way, you ensure that the posting hours match your ideal audience. Workdays are the most active days, with weekends being the least activity days.

LinkedIn

Last but not least, LinkedIn also has its ideal publishing schedule. In 2021, LinkedIn remains the best social network to connect professionals and companies.

Unlike Instagram or Facebook, LinkedIn has a more targeted audience. Therefore, the same strategies and posting schedules do not apply, as it is a social network with a more professional identity. LinkedIn's posting times tend to be quite general due to its platform structure. That's why most industries can align on the ideal posting times.

With that said, the best times to post on LinkedIn are as follows:

• Early morning, from 7 am to 12 pm
• In the afternoon from 2 pm to 6 pm

The ideal is that your posts on this social network should be according to the schedule of your area. In this way, you ensure that the posting hours match your ideal audience. Workdays are the most active days, with weekends being the least activity days.

How to ensure a good posting time strategy?

Although there are certain groups of people who will be active online at certain times and on different days, there are others who will not.

Ideally, based on your statistics, analysis, and experiences, you, as the ideal market, should create your strategy. Constantly review how your community interacts with your content. As social media expands, entirely new platforms continue to drive innovation and present new opportunities to create different types of content and reach different audiences.

Creating a content creation strategy and analysis can be tricky, but several tools and services can make this process easier. At Antares Systems we have Social Content and Social Media Marketing services. 

In these, we include from the analysis of your statistics and performance to the design and creation of material for your social networks, as well as the management of them. 

Whatever you need, Antares Systems has all kinds of digital solutions to succeed online.