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Website redesign: How to revamp a website

Sep 08, 2022
Website redesign: How to revamp a website

Revamping Your Website: A Guide to a Stunning Redesign

Your website is important. It's one of the first places customers or clients will go to learn more about your company. That's why it's important to keep your website up-to-date, relevant, and visually appealing. A well-designed website will help you stand out from the competition and give potential customers the best possible impression of your company.


A website redesign can be a big undertaking, but it's worth the effort. A contemporary, engaging website will pay dividends in terms of increased traffic and conversions. Not sure where to start? Here are five reasons why you should consider a website redesign.

Reasons to get a redesigned website

1. Your website is outdated

If your website is more than a few years old, it's probably starting to show its age. An outdated website can make your business look out-of-touch and behind the times. On the other hand, a fresh, modern website will convey that you're on the cutting edge of your industry. If you're not sure whether your site is due for a refresh, just take a look around. Are there elements of your site that feel dated or no longer relevant? Is your visual design in line with contemporary trends? If you answered yes to either of these questions, it might be time for a redesign.

2. You're not getting enough traffic

If you're not happy with the amount of traffic you're getting to your site, a redesign could be the solution. There are a number of ways to increase traffic to your site, including Search Engine Optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. A good web designer will be able to help you with all of these things. In addition, they'll also be able to make sure that your site is designed in such a way that makes it easy for visitors to find what they're looking for – which leads us nicely into our next point.

3. Your conversion rate is low

A low conversion rate can have a number of causes, but one possible reason is poor website design. If visitors to your site can't find what they're looking for or if your site isn't mobile-friendly, they're likely to leave without taking any desired action – such as making a purchase or signing up for your newsletter. A good web design will take into account all of these things and more, thereby increasing the likelihood that visitors will take the action you want them to take.

4. You're not mobile-friendly

More and more people are using their smartphones and tablets to browse the internet – which means that it's more important than ever for  websites to be designed with mobile devices in mind. If your site isn't mobile-friendly, you could be missing out on a lot of potential traffic (and customers). A good web designer will make sure that your site looks great and functions well on both desktop computers and mobile devices.

5. You want to improve customer satisfaction

If you want to improve customer satisfaction (and who doesn't?), a web redesign can help. A well-designed website will provide visitors with an enjoyable experience – one that makes it easy for them to find what they're looking for and encourages them to come back in the future. On the other hand, a poorly designed website can frustrate visitors and cause them to take their business elsewhere. If you want customers to stick around (and keep coming back), it's important to give them a positive experience – and that starts with having a well-designed website."

How to create a website redesign strategy

Creating an optimal website redesign strategy on an existing website, is not an easy feat. It's a process that requires careful planning, execution, and ongoing optimization. The website redesign process can be a daunting one, but luckily, we've broken it down into some steps to make things a little easier.

1. Set clear goals

Before you start the redesign process, it's important to set some clear goals. What do you want to achieve with your redesigned website? Do you want to increase traffic, improve conversion rates, or something else entirely? By having a clear goal in mind, you'll be able to measure the success of your redesign and make sure that it's achieving what you want it to.


When it comes to your website pages, it is essential that you don't just set goals, but that you also track and measure the progress of each page. There are a number of ways to do this, but one method is to use Google Analytics. Not only will this allow you to see how your pages are performing, but it will also give you insights into how you can improve them, either for search engines, site visitors or search engine optimization efforts.

2. Do your research

Before you start making changes to your website, it's important to do your research. Take a look at your competitors' websites and see what they're doing right (and wrong). See what design trends are popular in your industry and make sure that you're aware of any changes in best practices. The more you know about the current state of website design, the easier it will be to make sure that your redesign is on point.


Before you start making changes to your website, it's important to take a step back and assess what's currently working (and what isn't) on your current site and for your target audience. Make a list of the things you like about your current site and the things you don't. This will give you a good starting point for your website redesign project.

3. Make a plan

Once you have a clear goal and you've done your research, it's time to start making a plan for your redesign. What changes do you want to make? How will you implement those changes? What is your budget for the redesign? By having a plan in place, you'll be able to make sure that your redesign goes smoothly and that you don't end up spending more than you need to.


Your existing website is probably already serving some purpose – so it's important to make sure that your redesign doesn't completely throw out everything that's currently working. A good way to approach a redesign is to think of it as an evolution rather than a revolution. Make small, incremental changes that will improve the overall user experience without completely overhauling your site.

4. Work with a professional

While you may be tempted to try to handle the redesign on your own, it's usually best to work with a professional web designer. A good web designer will be able to help you achieve your goals and ensure that your website looks great and functions well.


At Antares Systems we have a team of web design experts who can help you with your website redesign. We'll work with you to understand your goals and create a custom plan for your new website and help you to achieve them.

5. Be prepared for feedback

Once your redesigned website is live, you should be prepared for feedback – both good and bad. If you get negative feedback, don't take it personally – just use it as an opportunity to improve your website. And if you get positive feedback, be sure to let your web designer know so they can keep up the good work.


Website visitors are increasingly expecting a great user experience when they visit a website. If your website doesn't deliver, they're likely to leave and never come back. A website redesign can be a great opportunity to improve the user experience on your site and make sure that visitors have a positive experience.


When you redesign a website, it's important to keep the user experience in mind. Focus on making your site easy to use and navigate, and on providing valuable, relevant content. If you do this, you're sure to see an improvement in your website's performance.

How to redesign your website

Website redesigns can be a big undertaking, but the process doesn't have to be overwhelming. Fortunately, it's not too late to turn things around. Here are a few ways you can revamp your website and give your business the online presence it deserves: 


  1. First, take a close look at your design. Is your website easy to navigate? Does it look professional? If not, it may be time for a redesign. Luckily, there are plenty of great web design tools or any content management system available that can help you create a sleek, modern website without breaking the bank. Also you can hire website design services for businesses.

  2. Next, focus on creating quality content. Your website should be full of helpful, informative articles and blog posts that provide value to your visitors. Not only will this help improve your search engine ranking, but it will also give potential customers a reason to keep coming back to your site. Website content can be anything from blog posts and articles to product descriptions and FAQs.

  3. Implement new visual elements. In addition to quality content, your website should also feature engaging visuals. Adding images, videos, and infographics can help break up text and make your site more visually appealing. Just be sure to use visuals that are relevant to your content and that don’t slow down your site.

  4. Look for Local SEO services. If you want your website to be seen by local customers, it’s important to invest in local SEO. This type of SEO helps ensure that your website appears in search results when people search for businesses like yours in their area. Local SEO can be a bit complex, so it’s often best to work with an experienced SEO agency or consultant. You can read more about Local SEO in our blog: The Ultimate Guide to Growing Your Business with Local SEO

  5. Finally, make sure your website is optimized for mobile devices. With more and more people using their smartphones and tablets to browse the web, it's important that your site is designed for smaller screens. Otherwise, you risk losing out on valuable traffic and potential customers. 


Revamping your website doesn't have to be a daunting task. By following these simple tips, you can improve your online presence and attract new customers in no time.

Business website redesign and landing pages

A website redesign can seem like a big undertaking, but it's worth the effort if you want to improve customer satisfaction, increase traffic, and conversions. Not sure where to start? Consider working with a web designer from Antares Systems, who can help you create a modern, engaging website that accurately reflects your brand.


Antares Systems specializes in creating beautiful, responsive websites that are designed to convert. We also offer expert landing page optimization services to help you make the most of your website traffic. Schedule a free consultation today to learn more about how we can help you grow your business online.

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